About Us
Digitizing Trust. One Product at a Time
Why TraceGuard?
Our Purpose
To make every product traceable, verifiable, and visible—across every layer of the supply chain.
TraceGuard empowers businesses with secure, scalable, and intelligent traceability, digital authentication, and inventory control tools—all built into one seamless platform.
Our Origins
Built on 15 Years of Trust. Evolved for a Digital Future.
TraceGuard was born from the frontline challenges we witnessed at Holosafe Security Labels Pvt. Ltd.—a global leader in high-security labeling and brand protection. With over 600+ clients across 15+ countries, Holosafe has spent over a decade safeguarding brands against counterfeiting and packaging tampering.
But even the most advanced physical solutions weren’t enough.
As products moved through increasingly complex supply chains, 60% of our clients faced the same recurring pain points:
- Rampant counterfeiting
- Unauthorized diversion of goods
- And a complete lack of visibility after dispatch
That’s when we realized—labels can protect what’s outside, but only data can protect what happens next.
TraceGuard was created to bridge that gap: a digital-first platform that transforms every product into a secure, traceable, and verifiable unit, using real-time data, dynamic serialization, and smart authentication tools.
Why TraceGuard
Not just software. A complete traceability ecosystem.
Unlike generic ERP modules or barcode systems, TraceGuard offers
Real-time serialization & product tracking
Tamper-proof digital authentication
Inventory mapping across warehouses & distributors
Compliance-ready architecture (GS1, DSCSA, FMD)
Customer engagement & scan analytics
Seamless integration with ERPs, WMS, and partner platforms
Industries We Serve
TraceGuard is trusted across verticals that need precision, protection, and compliance
Pharma
FMCG
Cosmetics
Electronics
Automotive
Liquor
Nutraceuticals
Backed by Holosafe’s Expertise
With 15+ years in packaging innovation and security, Holosafe provided the perfect foundation for building TraceGuard—bringing together secure hardware, smart software, and unmatched industry insights.
Meet the Founder
Preeti Mishra, Founder of TraceGuard, is also a second-generation entrepreneur at Holosafe. With a background in both banking and manufacturing, she brings a unique mix of strategic discipline and innovation-first mindset.
Her vision:
“In a world where products travel thousands of miles and change many hands, brands need more than just packaging—they need truth, visibility, and trust. That’s what TraceGuard delivers.”
Our Vision
To be the most trusted traceability platform for brands that care about authenticity, compliance, and customer trust—globally.